Skip to main content
For lenders, issuers and networks

Partner With FundingRank

An independent business-financing property operated by Silent West. This page is the compliance and integration overview — what we publish, what compensation does and does not buy, how data is handled, and how tracking works.

What is published today

Counted live from the published records as you read this, not from a slide. Every product page carries a dated source ledger and the name of the person who reviewed it.

12
Lender reviews, each with a published rating breakdown
50
Business credit cards
20
Business checking accounts
10
Editorial head-to-head comparisons
8
Long-form guides
5
Application-experience investigations

FundingRank does not publish audience figures it cannot substantiate. If you need traffic and placement performance data for an approval decision, ask and we will send what is measured rather than an estimate.

What compensation buys, and what it does not

Stated as constraints on us. A publisher whose rankings are for sale is a liability in a compliance review, not an asset — so these are the terms of working together, not a negotiating position.

WHAT A PARTNER GETS
  • A tracked, attributable click from a reader who has already read your published terms
  • Factual corrections applied promptly, on the same terms as any non-paying provider
  • Clearly labelled advertising placements, sold separately from editorial
  • Reconcilable click ledger with per-click identifiers for your postback
  • Distribution across the Silent Rich and Expert Honors network properties
WHAT NO AMOUNT BUYS
  • A more favorable Application Privacy Grade or product requirement
  • A position in an editorial list or objective comparison table
  • Removal of an accurate drawback, finding or borrower report
  • Pre-publication review or approval of a page
  • Suppression of a competitor's review

This is enforced in code, not just in policy. The sponsored, affiliate_relationship and affiliate_details fields are stored separately from product requirements, source records and application-research fields. Paid status is not used to populate eligibility or pricing facts.

Compliance posture

The answers a network compliance questionnaire asks for, in one place.

Entity
Silent West, a Texas limited liability company. 605 W 9th St, Ste 1100, Austin, TX 78701.
Licensing
Not a lender, broker, bank, credit repair organisation or advisor. Originates, underwrites, services and arranges nothing, and holds no lending, brokerage or NMLS licence.
Lead generation
None. No credit applications are collected and no consumer contact data is sold, rented or passed to any third party. There is no lead form on the site.
Disclosure
FTC 16 CFR Part 255. Advertiser disclosure adjacent to every page carrying compensated links, plus a standing disclosure in the footer and a dedicated disclosure page.
Link attribution
All commercial outbound links carry rel="sponsored noopener noreferrer".
Consumer privacy
CCPA/CPRA plus Texas, Virginia, Colorado, Connecticut and Utah rights, with a published appeal path. Global Privacy Control honoured. No sale or sharing of personal information; no behavioural advertising.
Data to partners
A per-click random identifier only. Never a name, email address, phone number, application answer or banking detail.
Incentivised traffic
None. No paid-to-click, no rebates, no toolbar or extension placement, no cashback incentive.
Content provenance
Provider-published primary sources first, dated and linked on every page. Independent reviews used as cross-checks. Borrower reports are a separate, labelled evidence layer that never substitutes for product terms.
Corrections
Public corrections policy with a tracked request ID and a reference number returned on submission.

Tracking and integration

Standard affiliate integration. Nothing bespoke is required on your side.

  • Server-side redirect. The visitor never supplies a destination; we resolve it from the published record, so the endpoint cannot be used as an open redirect.
  • Per-click UUID injected into your tracking template via {click_id} or a named subID parameter.
  • Click recorded before redirect. If the click cannot be logged, the visitor is sent to your plain website without an affiliate identifier rather than producing a click you can never reconcile.
  • Bot filtering. Known automated agents are marked invalid and never sent through a commercial link.
  • Postback reconciliation against our own click and conversion ledgers.
  • Graceful degradation. An expired or missing offer falls back to your normal website, never to a broken link.

Placement inventory

Sold separately from editorial and labelled as advertising wherever it appears. No placement sits inside a ranked list, a comparison table or a ratings breakdown.

Category leaderboard
Above the listings on the lender, credit card and business checking directories.
In-article
Within long-form guides, below the introduction.
Review rail
Beneath the sticky research rail on a lender review.
Referral placement
Tracked outbound links on reviews, directories and comparisons.

Questions we are usually asked

Can we pay for a higher rating or a better ranking?

No, and the constraint is enforced in software rather than policy. Sponsorship and affiliate status live in fields of the lender record that the rating module does not import and cannot read. Every rating input is a published fact, displayed on the page it produced. A partner that pays nothing can and does outrank one that pays.

Can we review a page before it publishes?

No. You can correct a factual error at any time, before or after publication, by sending the published source — and we will correct it on the same terms whether or not there is a commercial relationship. What we will not do is give a partner pre-publication approval over an editorial conclusion.

Do you buy or sell leads?

Neither. FundingRank collects no credit applications and passes no consumer contact data to anyone. Traffic leaves through a tracked redirect to your own application flow, where your terms and privacy policy govern. That is the entire product.

What tracking do you support?

Server-side redirect with a per-click UUID, injected into your tracking template via {click_id} or a named subID parameter. We record the click server-side before redirecting, so our ledger reconciles against your postback. Known bots are marked invalid and never sent through a commercial link.

How is compensation disclosed?

A short advertiser disclosure appears near the top of every page carrying compensated links, not only in the footer, per FTC 16 CFR Part 255. Any paid placement is labelled as advertising where it appears and never occupies an editorial rank.

Is FundingRank licensed as a lender or broker?

No, and it does not represent itself as one. FundingRank is an independent publisher. It does not originate, underwrite, service, fund or arrange credit, and therefore holds no lending, brokerage or NMLS licence.

Start a conversation

Commercial enquiries go to hello@fundingrank.com. Compliance teams are welcome at the same address — say what documentation you need and we will send it.

Already featured and something is wrong? Corrections are handled editorially and separately from any commercial conversation.

Silent West
605 W 9th St
Ste 1100
Austin, TX 78701